2024 September In-Person Meeting

Built Environment – A Market Transformation Action Agenda

Presented By:  Holly Crilly, Director, Key Accounts, North America -WBCSD   www.wbcsd.org

Following our spring seminar this past June, titled Beyond Sustainability; the Path to Carbon Neutrality.   This program is an introduction to the World Business Council for Sustainable Development (WBCSB) and their global Action Agenda.  Launched in 2023, the Market Transformation Action Agenda is an ambitious project that brings together built environment stakeholders from all along the value chain to identify the key barriers preventing us from achieving a net zero built environment. It acknowledges the scale of change industry needs is only possible with deep and radical collaboration.   The outcome is a co-created transformative action agenda guiding the path towards halving emissions by 2030 and reaching net zero by 2050.  Stakeholders from across the built environment value chain are now invited to join WBCSB in driving and delivering the active transformation that the Agenda sets out.

This work calls for actors from business, finance, policy and science to collectively advocate for a shared vision and commitment to systemic decarbonization by pulling on the three key transformational levers:

• Adopt life-cycle thinking and Whole-Life Carbon Assessment across the full value chain and align key indicators, metrics and targets.
• Integrate the carbon cost and reflect it in the price of products and services throughout the value chain, including in procurement and taxonomy.
• Transform the supply and demand dynamics to incentivize low-carbon solutions based on the Whole-Life Carbon approach.  
• The holistic and performance-based approach underlying these three market transformation levers represents an opportunity for all stakeholders to innovate and scale solutions along the value chain, adapted to their context and environment and ultimately leading to transformative change for all.

About the presenter,

Holly graduated from the University of Wisconsin-Madison with a BA in English (Literature). She led marketing and communications engagements with leading global brands, working with Leo Burnett and Ruder-Finn.  She spent 18 years in global leadership at Cisco Systems, in sales strategy, marketing, operations, enablement, and chief of staff roles. While at Cisco, she earned a LEAD Certificate in Corporate Innovation from Stanford’s Graduate School of Business, after a year of interdisciplinary studies. More recently, before WBCSD, Holly was a Climate base Fellow, which helped her build foundational knowledge around our climate challenges and opportunities and consulted with McDonough Innovation.

Holly’s goal is to make a major impact on our global climate, nature, and equity challenges. Leveraging the above experience, she will build on the Region’s excellent work by adding new members and ensuring impact on WBCSD Imperatives and Pathways and on members’ sustainability and business performance. She brings a positive and collaborative approach and help expand the North American team and enhance WBCSD’s local presence.

Holly is based in Chicago, with husband and enjoys seeing their young adult kids when they are home. Also, enjoys biking, music, boating, writing, and traveling.

This meeting will take place at:

Waterview

350 W Wolff Point Plaza
15th Floor,
Chicago, IL 60654

The committee meeting will start at the usual time 5:00 pm in the Waterview Lounge with drinks and appetizers. At 6:00 pm we will adjourn to the LaSalle Room for our business meeting and technical presentation.

Do you have a program you would like to share with the committee, please feel free to reach out to our program coordinator at jose.estrada@clarkdietrich.com